CALS/LAS Web Team

Recent Updates
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Creating a Purpose-Driven Website that Converts
February 19, 2025|In the first post of our Introduction to Website Marketing Series we discuss prepping your website for success by creating a purpose-driven strategy. Learn how to create a website that converts visitors into leads: a step-by-step guide for beginners covering purpose statements, sitemaps, and content strategy.
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A Case Study on the Yard and Garden Website Migration
January 13, 2025|Follow along as we share how the Yard and Garden website modernized its platform, improved evergreen content strategy, and optimized site navigation while adapting to evolving search engine challenges in 2024.