Blog

Measuring What Matters in the AI Search Era

As AI assistants change how people find information online, the metrics you've always relied on may be giving you an incomplete picture. Learn which KPIs (key performance indicators) from your analytics report still matter, which ones to reconsider, and how to measure content success when pageviews no longer tell the whole story.

Website Analytics Dashboard Gets A New Look

A Tale of Too Many Files: Keeping Your Website Organized with Smart File Management

Ever had a student find an outdated handbook online? You're not alone. This guide covers file-naming practices, how to use the File Replace tool to avoid duplicates, and tips for writing accessible link text.

Is AI Changing How People Find Content?

Artificial intelligence (AI) is reshaping how people discover content online. While the shift is driving less traffic to websites, the quality of that traffic is improving. As a website content creator, here’s what you should know to stay relevant in the changing ecosystem of online search. Plus, your Matomo analytics dashboard now segments AI search into its own “AI assistants” channel. We’ll show you how to monitor your website analytics to identify AI traffic.

PDFs, Web Pages, and Word Docs…Oh My!

What are the options for the files on your website that need accessibility remediation? We'll dive into the options available for improving your content and why some options are better than others.

Your 2025 Website Analytics Year-End Review

It's time to analyze your website's 2025 performance using Matomo analytics. Use your dashboard to identify traffic trends and measure visitor engagement to optimize your communication strategy for 2026.

How to Fill the Gaps: A Content Auditing Exercise

Learn why and how you can stop creating generic content for everyone and start making content that answers the specific questions your prospective audiences are actually asking at each step of their journey.

Who is Your Audience and Where Can You Reach Them?

Learn how to create effective website content by understanding your audience. Discover how to identify target demographics, build audience personas, and match your content to the right channels for maximum impact.

Your Website: Organized Filing Cabinet or Junk Drawer?

Transform your disorderly website into an organized filing cabinet with this ISU Sites content guide. Use these key tools to keep visitors engaged and help them find what they need.

Boost Your Website Success with A/B Testing

Learn A/B testing basics, best practices, and see how we increased conversions from 3% to 10% with one simple button change.

Scan This: A Beginner's Guide to QR Code Marketing

Learn how to effectively use QR codes in your marketing campaigns with this beginner's guide.

Website Optimization Methods that Meet Your Goals

In the fourth and final post of our Introduction to Website Marketing Series, learn actionable website optimization strategies to boost conversion rates.

Understanding How Visitors Navigate Your Website

In the third post of our Introduction to Website Marketing Series, learn how to track visitor behavior on your website using Matomo analytics. Create new segments to help analyze user flow reports and transition data. See how these reports help to identify where optimizations may be needed on your site.

Common Siteimprove Issues

Learn how to fix common accessibility issues reported in Siteimprove, including text formatting, images, tables, and color contrast. This guide outlines step-by-step solutions to help meet the Digital Accessibility Policy deadline.

Highlighting Your Strategic Edge to Drive Traffic

In the second post of our Introduction to Website Marketing Series, we discuss creating a strategic content plan that showcases your expertise and drives traffic to your website. Check out these tips if you're struggling to keep your website's content fresh and exciting.

Creating a Purpose-Driven Website that Converts

In the first post of our Introduction to Website Marketing Series we discuss prepping your website for success by creating a purpose-driven strategy. Learn how to create a website that converts visitors into leads: a step-by-step guide for beginners covering purpose statements, sitemaps, and content strategy.

A Case Study on the Yard and Garden Website Migration

Follow along as we share how the Yard and Garden website modernized its platform, improved evergreen content strategy, and optimized site navigation while adapting to evolving search engine challenges in 2024.

How I Used AI and Google Sheets to Prioritize URL Updates in Minutes

Even tedious optimization tasks can be done strategically! Follow along as I work with AI to prioritize pages with the most impact on traffic based on impressions from Google Search Console.

ISU Digital Accessibility Policy and the ISU Sites+ Platform

Iowa State University's digital accessibility policy requires all public-facing digital assets to comply with WCAG 2.1 Level AA standards by April 2026. We'll explain how websites on the ISU Sites+ platform are already designed to be accessible, and provide guidance for website editors to maintain accessibility through practices like proper use of headings, alt text, PDFs, and more.