Not all bots are created equal. Review this post to identify the common types of bots we see in our logs, and learn to look for trends in your analytics to discover if bots are impacting your data.
We've mapped out the steps to resizing your images using Adobe Express or Adobe Photoshop. Watch video tutorials and follow along with this step-by-step guide.
As AI assistants change how people find information online, the metrics you've always relied on may be giving you an incomplete picture. Learn which KPIs (key performance indicators) from your analytics report still matter, which ones to reconsider, and how to measure content success when pageviews no longer tell the whole story.
Each website we support comes with full web analytics, provided by the Matomo analytics platform. The latest update (Matomo 5.10.0) came with a refreshed look. Matomo announced a rebrand late last month for "a clearer, more intuitive Matomo".
Ever had a student find an outdated handbook online? You're not alone. This guide covers file-naming practices, how to use the File Replace tool to avoid duplicates, and tips for writing accessible link text.
Artificial intelligence (AI) is reshaping how people discover content online. While the shift is driving less traffic to websites, the quality of that traffic is improving. As a website content creator, here’s what you should know to stay relevant in the changing ecosystem of online search. Plus, your Matomo analytics dashboard now segments AI search into its own “AI assistants” channel. We’ll show you how to monitor your website analytics to identify AI traffic.
What are the options for the files on your website that need accessibility remediation? We'll dive into the options available for improving your content and why some options are better than others.
It's time to analyze your website's 2025 performance using Matomo analytics. Use your dashboard to identify traffic trends and measure visitor engagement to optimize your communication strategy for 2026.
Learn why and how you can stop creating generic content for everyone and start making content that answers the specific questions your prospective audiences are actually asking at each step of their journey.
Learn how to create effective website content by understanding your audience. Discover how to identify target demographics, build audience personas, and match your content to the right channels for maximum impact.
Transform your disorderly website into an organized filing cabinet with this ISU Sites content guide. Use these key tools to keep visitors engaged and help them find what they need.
In the fourth and final post of our Introduction to Website Marketing Series, learn actionable website optimization strategies to boost conversion rates.
In the third post of our Introduction to Website Marketing Series, learn how to track visitor behavior on your website using Matomo analytics. Create new segments to help analyze user flow reports and transition data. See how these reports help to identify where optimizations may be needed on your site.
Learn how to fix common accessibility issues reported in Siteimprove, including text formatting, images, tables, and color contrast. This guide outlines step-by-step solutions to help meet the Digital Accessibility Policy deadline.
In the second post of our Introduction to Website Marketing Series, we discuss creating a strategic content plan that showcases your expertise and drives traffic to your website. Check out these tips if you're struggling to keep your website's content fresh and exciting.
